The Positive Cup

Nespresso announces first fruits of The Positive Cup, its 2020 sustainability strategy.

The Luxonomist. 03/07/2015
Nespresso Agroforestry project
Nespresso Agroforestry project
Nespresso Agroforestry project. (Photo: Click for more information

Marking the one-year anniversary of The Positive Cup, Nespressos 2020 sustainability strategy, Jean-Marc Duvoisin, CEO of Nestlé Nespresso, announced that significant progress had been made towards improving the lives of thousands of coffee farmers in countries ranging from South Sudan to Colombia, as part of the company’s AAA Sustainable Quality™ Program.

Mr Duvoisin commented: «Through our sustainability investments, the first steps have been taken to rebuild the coffee industry in South Sudan, and we are helping to initiate a better future for farmers in Colombia through a retirement savings plan. These are small steps given the scale of the challenges, but I am proud that we can do our part to help farmers, while securing the future supply of the highest quality coffees for our business and our Club Members.»

Over the past two years Nespresso has been working with its partner TechnoServe to help re-build the coffee sector in South Sudan, resulting in the country’s first-ever coffee exports in 2013, and its first non-oil export toEurope. Nespresso aims to produce a new rare coffee from South Sudan, while providing alternative sources of sustainable income to local farmers.

«TechnoServe is proud to partner with Nespresso to help improve the livelihoods of thousands of South Sudan’senterprising farmers,» said William Warshauer, President and CEO of TechnoServe. «As a nonprofit focused on business solutions to poverty, we believe that these kinds of investments hold great promise for long-term development impact.»

«I have seen that there is great change within the community. We want to produce the right quality. People now have hope. We will be able to pay school fees for children and in the end develop the country,» said Joseph Malish Thomas, a South Sudanese farmer taking part in the Nespresso AAA Program.

Nespresso aims to source 100 per cent of its coffee from its AAA Sustainable Quality™ Program by 2020. This depends heavily on the extension of the program into Kenya and Ethiopia, to support a more skilled, self-sufficient and sustainable farming community. In the last 12 months Nespresso and TechnoServe have provided training and technical assistance to over 10’000 farmers, and will reach 50,000 farmers by 2020.

Nespresso TechnoServe South Sudan
Nespresso Techno Serve South Sudan. (Photo: Click for more information

In addition to the expansion of the AAA Program in Africa, Nespresso has also made progress to implement innovative welfare solutions to ensure that coffee farming remains attractive to younger generations. Nespresso launched last year a pilot retirement savings plan, together with the Colombian Ministry of Labour, Fairtrade International and local coffee cooperatives, for farmers taking part in its AAA Program in Caldas,Colombia. Already 850 AAA Fairtrade certified farmers entered the retirement savings plan, set up within the framework of the Colombian Beneficios Económicos Periódicos (BEPS) scheme. The first savings were transferred into farmers’ dedicated bank accounts in May 2015.

Nespresso TechnoServe South Sudan
Nespresso Techno Serve South Sudan (Photo: Click for more information

Nespresso has also progressed with its agroforestry plan. The reintroduction of trees in coffee producing regions helps protect natural ecosystems, thereby strengthening coffee farms’ resilience to climate change and ensuring sustainable coffee production for the future. Around 130,000 trees were planted in 2014 in Guatemalaand Colombia as part of pilot programs. In the first half of 2015, approximately 200,000 trees have been planted in Ethiopia and Guatemala, and another 300,000 will be planted by the end of 2015 in Mexico andColombia.

Drying coffee beans in Ethiopia
Drying coffee beans in Ethiopia (Photo: Click for more information

The Nespresso AAA Sustainable Quality™ Program was developed with the NGO the Rainforest Alliance to secure the supply of highest quality coffees, protect the environment and improve farmer welfare. Over 63’000 farmers are now taking part in the program in 11 countries, benefiting from technical assistance, trainings, price premiums and investments in infrastructures.

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