Copertone Teams Up With Soccer Stars

Soccer Stars take the field as Coppertone Brand Ambassadors through U.S. Soccer and National Women’s Soccer League Partnership

The Luxonomist. 28/05/2015
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When poolside, Christen Press trusts Coppertone® CLEARLYSheer® for sun protection she can be confident about, in formulas that feel light on skin. Use and reapply as directed. Click to buy

Bayer Healthcare, the makers of Coppertone, kicked off an exciting multi-year deal with U.S. Soccer and the National Women’s Soccer League to encourage the use of sun protection on and off the field and help soccer fans across the country enjoy every minute of the game. Christen Press, star forward for the U.S. Women’s National Team, will be joined by fellow soccer stars Graham Zusi, Kelley O’Hara, and Matt Besler as brand ambassadors for Coppertone.

“I’m so excited to be a Coppertone brand ambassador because as an athlete, taking care of my body is a huge part of my job and sunscreen is a vital part of that,” said Press. “Whether I’m running up and down the field or running errands, I make it a point to ensure that my skin is protected. Everyone, especially athletes and fans everywhere, need to make sunscreen and sun protection a priority.”

As a leader in the suncare industry, the Coppertone brand wants to remind families that using sunscreen is a critical step to protecting their skin. Athletes especially receive more UV exposure than the general public, spending long hours practicing outdoors often during peak sun hours.

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To keep her skin game-ready, Christen Press uses Coppertone® Sport to help protect against UVA and UVB rays during intense practice sessions. Use and reapply as directed. Click to buy

As soccer is one of the most-played sports by children ages 4 to 19 in the United States and studies have shown that outdoor sports increase the risk of sun damage during childhood, supporting the use of sunscreen for soccer players and their fan base will help encourage sun smart habits that can last a lifetime.

“Sunscreen needs to be a part of everyone’s daily routine, especially athletes who are continually outside,” said Dr. Elizabeth K. Hale, Clinical Associate Professor of Dermatology at the New York University Langone Medical Center and consultant to Bayer HealthCare, the makers of Coppertone® products. “It’s an important tool for helping to prevent sunburn, and when used as directed on the labeling with other sun protection measures, it can help reduce the risk of premature skin aging and even skin cancer. People should apply it every morning as a part of their daily routine.”

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Christen Press is teaming up with Coppertone® to spread the suncare message. Use and reapply as directed. Click to buy

Press keeps sunscreen in her gym bag at all times and applies it every morning before a game or training. Skin is more vulnerable to UV rays when sweating, making it essential for athletes to apply before the game and reapply throughout. As a professional athlete, Press experiences this firsthand and understands the importance of protecting skin from the sun every day. With this partnership, and along with her fellow players, she hopes to communicate that importance to fans and beyond.

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