Ready, Set, Flow! Gaiam Releases Yoga For Kids Product Collection
Gaiam, a leading yoga, fitness and wellness company, announced the release of its new Yoga for Kids product collection.
The new line features pint-sized yoga mats and several colorful yoga accessories, including yoga socks, backpacks and water bottles. Designed to get kids moving, the collection is available now on Gaiam.com and at select retail partners.
In the past 30 years, childhood obesity has more than doubled in children. According to the U.S. Centers for Disease Control and Prevention, more than one-third of children were overweight or obese in 2012. Summers can be particularly challenging, as many children have less daily structure with school being out.
Helping to combat the issue is the growing trend of yoga for kids. Schools are starting to offer yoga in the classroom, new kids focused yoga organizations are emerging and kids’ yoga studios are becoming a growing trend. Children’s yoga expertJodi Komitorhas seen a 20 percent growth year over year in certified kids’ yoga instructors through Next Generation Yoga’s teacher training program.
Responding to those trends, Gaiam designed the Yoga for Kids collection to give parents and teachers everything they need to not only introduce kids to yoga, but get them excited about it.
«Research shows us that yoga helps build concentration, coordination and mindfulness – great benefits for adults and kids alike,» saidSusan Haney, SVP and GMM at Gaiam. «Yoga is a fun way for children to develop these important skills in a creative, noncompetitive environment.»
Gaiam’s Yoga for Kids collection includes:
- Yoga Matsin kid-friendly sizes and fun designs, including geometric patterns and animal prints. The mats are latex free, and like all Gaiam yoga mats, are free of harmful phthalates.
- 2-Pack Yoga Socks/2-Pack Yoga Headbands
- Yoga mat-friendlyBackpacksfor kids on the go
- Leak proofWater Bottles
- Stay-N-Play Ballsthat promote healthy posture and active sitting
To complement the collection, Gaiam released two new kids’ yoga programs earlier this year – Yoga for Kids: Outer Space Blastoff and Yoga for Kids: Dino-Mite Adventure. Led by Komitor, the programs are designed to be fun, educational and get kids’ bodies moving and imaginations soaring. For ages 5 to 10, the programs are available digitally and on DVD.
