For the first time, Kenneth Cole and fragrance manufacturer and distributor Parlux LTD., will feature a real guy in an advertising campaign. The campaign for MANKIND Ultimate, the brand’s newest limited edition fragrance, stars Noah Galloway. Noah is an Iraq war veteran, double amputee, personal trainer and motivational speaker.
Kenneth was introduced to Noah through the brand’s partnership with the Ultimate Men’s Health Guy Search in 2014 and was deeply inspired by Noah’s story. Noah went on to win the contest and as a result, was also featured on the cover of the November issue of the magazine. Noah truly embodies what MANKIND Ultimate represents – drive, persistence, and compassion – making him the perfect fit to bring the campaign to life.
«Noah is a true representation of the modern man. He is a remarkable guy with an inspiring story. I believe people will be drawn to and inspired by him, in the same way we were», said Kenneth Cole. In the campaign, shot by Robbie Fimmano, Noah is depicted as the ultimate man through an impactful portrait and a collage representing Noah’s life and routine, highlighting how he got to where he is today. «It’s truly an honor to get to work with Kenneth Cole and I couldn’t be happier with how the whole campaign came together. The entire experience has been incredible and I’m so grateful for the opportunities that MANKIND has brought me», said Noah Galloway.
MANKIND Ultimate by Kenneth Cole is the newest addition to the MANKIND fragrance collection. The fragrance opens with citrus accord mixed with cucumber and a splash of watery effervescence on the top. Middle notes include cashmere woods and vetiver root wrapped in an aromatic floral. The bottom notes hold the strength and foundation of the fragrance using sandalwood, oak moss, tonka crystals and a trail of addictive musk to captivate the senses.
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