Laneige launches New Firming Sleeping Mask

LANEIGE, a leading Korean skincare brand, expanded its presence in the U.S. by adding the Firming Sleeping Mask and four other skincare products to its beauty portfolio, available exclusively at Target and Target.com. Following the success of Water Sleeping Mask, LANEIGE worldwide bestseller with one sold every 15 seconds, and the growing popularity of the sleeping mask category, the introduction of the Firming Sleeping Mask to the U.S. market will not only support the increasing demand among beauty-conscious consumers, but will also help address one of the nation’s biggest health concerns – lack of sleep.

Sleep deprivation is one of the major concerns in the U.S., with over 73 percent of Americans getting less than eight hours of sleep per night. According to Center for Disease Control and Prevention, this public health epidemic leads to increased rates of chronic illnesses, mortality and reduced quality of life and productivity2. In addition, a clinical trial conducted by University Hospitals Case Medical Center, found a link between sleep deprivation and accelerated skin aging3. As a part of the brand’s anti-aging collection, LANEIGE Firming Sleeping Mask helps strengthen the skin’s regenerative ability by improving the quality of sleep with patented Sleepscent™ technology.

In a proprietary study by AmorePacific R&D center, Sleepscent™ demonstrated that aroma-therapeutic properties help relax mind and body by promoting deeper, more restful sleep. This patented fragrance technology, containing orange flower, rose, ylang ylang and sandalwood oil, helps improve the quality of sleep by prolonging the REM3 and REM4 stages, that denote deep sleep, reducing body movements by 60 percent and increasing the proportion of deep sleep hours by 36 percent.

In addition to sleep inducing qualities, LANEIGE Firming Sleeping Mask features Memory Form Gel technology, that accelerates skin’s elasticity retention and SleePop™ technology that helps restore skin firmness overnight with resilience-building GABA peptides and hydrating tuberose.

LANEIGE is committed to helping you achieve younger, more radiant skin through Advanced Water Science™Technology. After 20 years of research, only LANEIGE Laboratories have unleashed scientifically engineered, skin-perfecting mineral water clinically proven to hydrate, protect and revitalize individual skin types. The result is 24-hour hydration and protection against sun, pollution and stress. Through its mastery of the science of water, LANEIGE brings skincare to a new level of excellence.