Lets Be Honest

Honest Beauty and founder Jessica Alba launch the #LetsBeHonest brand campaign.

The Luxonomist. 12/11/2015

Honest Beauty, a comprehensive new collection of effective, safe and effortlessly modern makeup and skincare created by The Honest Company, introduces its first branding campaign, #LetsBeHonest, with a mission to celebrate the diversity of beauty today and inspire women to show how they use beauty to bring out their best. #LetsBeHonest kicks off online with a short day-in-the-life film that showcases the many real looks of Jessica Alba shot from the unique perspective of her must-have beauty products. The film is an invitation for women everywhere to capture and share their own looks.

“Honest Beauty isn’t about defining beauty for women. Instead, we’re asking women to tell us what makes them feel honestly beautiful. Our hope is that by Jessica revealing looks that are honest to her own life, women will be inspired to use Honest Beauty to create their own,”said The Honest Company CMO, Chris Thorne.Honest Beauty is crowdsourcing looks and the stories behind them by asking women to name their look, ie. “happy hours with the hubs,”“brunch with the family,” “desk to drinks” on Instagram, Facebook, Twitter and YouTube with the hashtag #LetsBeHonest.

Alba 2
Jessica Alba, Honest Beauty. Click to buy

“Women have their own motivations for how they use beauty in their lives, so we can’t wait to see Honest beauties get real with us” says Alba, Founder and Chief Creative Officer of The Honest Company.“We offer tips, tricks and tutorials to show women how to get the look that’s right for them and #LetsBeHonest brings it all to life. Whether you want an everyday “almost woke up like this” look or the perfect smoky eye for a girl’s night out, this new campaign features my ‘go-to’ looks and encourages women to create their own.”

Alba 3
Honest Beauty. Click to buy

The #LetsBeHonest looks will be compiled into a crowdsourced lookbook, which will live at HonestBeauty.com and will also include looks from the brand’s employees, influencers and makeup artists, each sharing the story behind their look name.

Subir arriba

Este sitio utiliza cookies para prestar sus servicios y analizar su tráfico. Las cookies utilizadas para el funcionamiento esencial de este sitio ya se han establecido.


Aviso de cookies
Versión Escritorio