Markwins Appoints New President to Elevate Physicians Formula

Markwins International Corporation, a global innovator in color cosmetics for over 30 years and North America’s fastest-growing cosmetics corporation, has appointed Jeff Rogers as President of Physicians Formula Group. A part of the Markwins organization since 2012, during that time Physicians Formula has enjoyed market share gains year over year, and was the fastest-growing Premium Brand over the latest 52-week period.

Jeff Rogers succeeds Ingrid Jackel as President. In this role, he will continue to work closely with Markwins founder and CEO Eric Chen to further elevate the Physicians Formula brand, with a focus on the creativity and innovation that is a company-wide hallmark. Rogers is well versed in the Physicians Formula approach, having joined the company in 1991 to lead the brand’s growth, first as Sales Director and rising to the position of Vice President – Sales where he served from 1991 to 2006. During that time Rogers played a key role in maintaining and building relationships with top retail customers. His roles at the brand have also included serving as President of the company from 2008 to 2012, as well as sitting on the Board of Directors during its years on the NASDAQ exchange.

«I’m proud to have been a part of the Physicians Formula team for nearly 25 years,» says Rogers. «During those years, we’ve become the #1 brand in bronzers, premium face powders, mineral and organic makeup – successes that are testament to the passionate and talented team we have in place. Leading that team will be an honor.»

«Jeff is a natural fit to provide inspiration and strength. He has been a central player at Physicians Formula for many years, and is committed to the kind of cutting edge innovation that we at Markwins embrace and Physicians Formula is known for,» said Chen. «Though Ingrid was the public face of our innovation, it’s always been a team effort and that talented, highly-motivated group is excited about the work and how they will impact the future of the brand. We will continue to foster our human capital and invest in innovation across all areas of the business.»

Based in City of Industry, California, Markwins® International Corporation is a global leader in color cosmetics, cosmetic accessories, and beauty collections. Founded by CEO Eric Chen 30 years ago, the privately-held company is recognized as a Top 20 purveyor in the global cosmetic industry. With over 5,000 employees, Markwins® brands cater to and reach consumers of all ages, ethnicities, economic statuses, and skin tones. The Markwins® brand portfolio includes wet n wild®, Physicians Formula®, Bonne Bell®, Lip Smacker®, The Color Workshop®, The Color Institute®, Black Radiance®, and POP®, amongst many other internal brands and licensing deals. Markwins® brands can be found in over 50,000 retail outlets.