NailSnaps Joins Forces With Olga Kay

Mooshwalks x NailSnaps: a series of nail designs based on Olga Kay's highly popular MooshWalks socks characters.

The Luxonomist. 16/11/2015

NailSnaps, the platform that lets people turn photos into custom nail art and YouTube star Olga Kay announced today a partnership launching Mooshwalks x NailSnaps, a series of nail designs based on Olga Kay’s highly popular MooshWalks socks characters.

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NailSnaps. Click to download the free Nailsnaps mobile app

Until now, NailSnaps has focused exclusively on direct-to-consumer custom designs. NailSnaps will continue to empower personal expression via the free mobile app. Additionally, customers can purchase limited edition designs created by Olga Kay and featuring Moosh characters to match Olga Kay’s distinctive line of Mooshwalks 3D socks. This collaboration marks the first time customers can purchase nail designs created by a member of the NailSnaps community.

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NailSnaps. Click to download the free Nailsnaps mobile app

«I love how NailSnaps offers such a unique, easy way to decorate your nails!» said Olga Kay. «People in the Moosh Army are all about self expression but they don’t have have time to sit around waiting for paint to dry. They have bigger, better things to do! Many of my fans are teenage girls so I’m thrilled to introduce this platform that gives them a new way to easily express themselves while enjoying Moosh characters.»

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NailSnaps. Click to download the free Nailsnaps mobile app

«Olga Kay is the perfect partner for us to pilot our peer-to-peer sales program because she is such a creative force and so are her fans,» says NailSnaps CEO, Angel Anderson. «Reciprocal creativity can power great things on NailSnaps. Olga Kay can create looks for her fans to wear AND she can challenge her audience to make their own designs with her images to encourage their personal creativity. As demand for unique, easy-to-apply nail art increases, this is the first of many artistic collaborations that will be offered as NailSnaps evolves its designer royalty program.»

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