New Absolue White Aura

When Armand Petitjean introduced Absolue in 1965, he had a very precise image of the French woman in mind: sophisticated yet natural femininity, a sense of confidence, serenity and grounding in reality. 50 years later, Lancôme continues to write this saga, inspired by science, the perfection of nature and authentic beauty. Each Absolue offering is inspired by scientific innovation to nurture and rejuvenate skin. The Absolue White Aura ritual is a new expression of this cutting edge expertise.

Lancôme introduces Absolue White Aura, Absolue’s first rejuvenating and brightening cream with our signature anti-aging molecule, Pro-Xylane™. Specially developed to replenish, smooth and reveal skin’s brightness, with exceptional results. Discover the Absolue Luminous Rejuvenation: an ideal look of rejuvenated skin – incredibly luminous.

Pro-Xylane™, an anti-aging molecule created by our Research Laboratories, is obtained via a green process using a natural sugar, xylose, the founder of one of the key components of the extracellular matrix, Pro-Xylane™ is the first biomimetic anti-aging active ingredient whose extraordinary affinity allows it to precisely target the skin’s fundamental matrix. This molecule is the star active ingredient of the Absolue collection.

Actyl P, a Vitamin C derivative, helps to visibly reduce the appearance of dark spots, a sign of skin aging. It regulates melanin synthesis by inhibiting tyrosinase, the key enzyme of melanin production; and boasts antioxidant properties that helps skin’s defense against the damaging effects of UV rays. The brightening formula also contains White Rose Extract, White Peony, Lemon Extract and AHA (Alpha Hydroxy Acid) in a subtle, pearly texture, elegantly rich yet fresh.

In a consumer test, users found their skin felt moisturized, more comfortable and softer after first application. After eight weeks of twice daily use, 83% of users reported skin looked more luminous, brighter and radiant. Over 84% of user found skin dullness was reduced and noted that skin felt more comfortable, smoother, fresher and healthier, with an overall approved appearance.

Absolue White Aura is dermatologist tested and suitable for most skin types, including sensitive. Smooth onto clean face and neck, morning and night. Follow with moisturizer and eye care.