Night Density Rescue
The new treatment is inspired by NIOXIN's skin care approach to hair care and the body's nightly regeneration cycles.
Nioxin, the #1 stylist choice for thinning hair, introduces Night Density Rescue with breakthrough Nioxydine24 technology, clinically proven to promote hair density by providing powerful antioxidants to the scalp surface. The new treatment, inspired by Nioxin’s skin care approach to hair care and the body’s nightly regeneration cycles, enters a new era of skincare for the scalp, delivering a 24 hour approach to thinning.
Recent studies have shown that free radicals in the environment can trigger scalp oxidation and ultimately, hair thinning, Free radicals are unstable molecules that in an attempt to become more stable, steal electrons from other molecules which results in oxidative damage. This process is similar to the skin damage caused by the sun. To combat and minimize this damage in the world of skin care, there are a multitude of night time product regimens that both protect and repair skin.
As night is the optimum time for the body to rest and repair itself, this is a prime opportunity to treat the hair and scalp as well. With 82% of people saying they would use a night time treatment to promote hair density, it is clear there is an unmet consumer demand.
Now, for the first time in Nioxin history, cutting-edge technology provides consumers with day and night solutions to help them in their journey to thicker, fuller-looking hair. Nioxin’s Night Density Rescue is a leave-on treatment featuring breakthrough Nioxydine24 technology, clinically proven to promote hair density by delivering powerful antioxidants to the scalp. The powerful antioxidants found in the Nioxydine24 technology target and neutralize free radicals, minimizing damage.
