Shiseido Americas Appointment

Heidi Manheimer to Depart as CEO of Shiseido Cosmetics America.

The Luxonomist. 29/07/2015
Shiseido. (Photo: Click for more information

Shiseido announced the appointment of Marc Rey as President & CEO of Shiseido Americas, effective September 1, 2015. In addition to this role, Rey will also have global brand responsibility for NARS Cosmetics and Bare Escentuals, as Global Strategic Brand Holder for those brands.

Rey previously served as President of Coty USA & Regional Senior Vice President of North America. Separately, Shiseido also announced that Heidi Manheimer has resigned from her role as CEO of Shiseido Cosmetics America, effective September 30th, 2015.

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Shiseido. (Photo: Click for more information

As regional head, Rey will develop and execute a strategic vision for Shiseido’s operations in the Americas, focused on growing Shiseido’s prestige franchises, identifying new investment opportunities, and enhancing the organizational structure and operational synergies in the region.

He will oversee and manage the Americas organization and Shiseido’s brands and businesses in the U.S., including Shiseido Cosmetics America, Beauté Prestige International USA, NARS Cosmetics and Bare Escentuals (BE), as well as the company’s subsidiaries in Canada and Brazil. Rey will report to Masahiko Uotani, President & CEO of Shiseido Co., Ltd.

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Shiseido. (Photo: Click for more information

In addition, as Global Strategic Brand Holder of NARS Cosmetics and Bare Escentuals, Rey will work closely with the management teams and senior leadership of NARS and BE to develop and support the overall global growth and strategy for both brands across all regions. The Global Brand Holders of Shiseido and Beauté Prestige International reside in Japan and Europe, respectively.

Masahiko Uotani, President & CEO of Shiseido Co., Ltd. stated, “Marc’s deep and wide beauty knowledge, his experience operating simultaneously in a regional and global brand leadership capacity in a matrix organization, and his motivational, inspiring leadership are a perfect fit for Shiseido. With these qualifications, he will help take not only the Americas but also the entire Shiseido Group to the next level of success.”

Shiseido Ultimune Power Infusing Concentrate
Shiseido Ultimune Power Infusing Concentrate. (Photo: Click for more information

Marc Rey said, “I am extremely excited and honored to be given the opportunity to work with the Shiseido teams in the Americas and globally. My unwavering priorities will be to grow each of the dynamic and unique brands in the Shiseido portfolio and to use all my experience and energy to help write the next chapter of this prestigious company.”

Mr. Uotani continued, “Heidi has been an exceptional, passionate leader at Shiseido for more than 15 years, and her contributions and stewardship have had a transformative impact on SCA’s business and brand name in the United States. She has been a pioneer with our organization, and during her tenure the Shiseido U.S. skincare business grew to the #5 ranking, our suncare business reached the #1 spot, and we launched and ecommerce for Clé de Peau Beauté, while driving and achieving profitability for Shiseido in the United States. On behalf of the entire organization, I would like to express my sincere gratitude to Heidi for her outstanding leadership and wish her all the best as she embarks on the next phase of her career.”

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Shiseido Future Solution LX. (Photo: Click for more information

Heidi Manheimer said, “I am proud of what Shiseido Cosmetics America has accomplished in the U.S. beauty industry and where the brand stands today, not only in terms of sales and market-share growth but also our product innovation and popularity among consumers. I have been fortunate to work with an incredibly talented, dedicated team at Shiseido, and I thank each and every one of them for their support and hard work. I look forward to assisting Marc over the next two months and I am confident that SCA and all Shiseido’s U.S. brands will enjoy success and growth under his leadership.”

Last December, Shiseido announced its mid-to-long term strategy, “VISION 2020,” under which a regional headquarters system is to be introduced in six regions worldwide. Under this system, the Company will practice a «Think Global, Act Local» strategy focused on cultivating each brand based on region and market specific needs, while also accelerating decision making and product development in each region. In June, Louis Desazars, formerly President and CEO of NARS Cosmetics, was appointed as President & CEO of Shiseido Europe Region.

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