Shiseido’s Web Movie Won Two Gold Lions
In the international advertising award, Cannes Lions International Festival of Creativity that was held in Cannes, Shiseido won two Gold Lions in Film category and Film Craft category for its web movie, “High School Girl?”.
The Jury President of Cannes Lions Film Craft category, Ms. Laura Gregory said ”Juries were looking for entries to deliver a piece of work in a way that elevates it beyond the written script. We’re looking for details and choices. That includes casting, animation, visual effects, sound design and more. It’s not just about the idea, High School Girl? for Shiseido was among the jury’s favorites.”
This movie was jointly created by Watts of Tokyo, the video production company and Shiseido.Shiseido won Gold Lions for the first time since 2007 when “Like a doll» for Majolica Majorca won Gold Lion in Cyber category, and as for the Film, since 1985 when Inoui Cm won Gold Lions.
The Cannes Lions was founded in 1954 as global advertising award and is one of the largest events in the numbers of entries and audience among the international awards for those working in the advertising, creative communications and related fields. In 2016, there were more than 15,000 people gathered from about 100 countries and more than 40,000 entries were made in 23 categories, including Lions Health, Lions Innovation, and Lions Entertainment that were concurrently held.
In the Film Craft category, there were 2317 entries in all, including one Grand Prix, 17 Gold Lions, 13 Silver Lions, and 46 Bronze Lions while Film category had a total of 2801 entries with one Grand Prix, 15 Gold Lions, 31 Silver Lions, and 40 Bronze Lions.