When Two Icons Collide

Pantene has recruited top digital fashion icon and international trendsetter Chiara Ferragni as its new global brand ambassador. Arguably the biggest phenomenon in the online style-sphere with more than five million Instagram followers, Chiara’s partnership with Pantene marks her exciting venture into the world of beauty. Chiara, who founded cult fashion destination TheBlondeSalad.com in 2009, is the new face – and hair – of Pantene, her ultimate beauty secret.

Chiara says of the partnership: «I‘m obsessed with my hair! I’ve always felt that when I have beautiful hair, I look and feel more beautiful – and stronger. When I was a teenager, I was fascinated by Pantene‘s gorgeous ads and when I started travelling frequentlyI trusted it to look after my hair. So I‘m thrilled to be Pantene‘s latest ambassador because healthy hair helps me look and feel stronger and more beautiful.«

While she’s made her name in fashion, the Italian-born maven believes that hair elevates her overall look, stating: «It‘s so much more than an accessory – hair inspires my look and completes it. The fact it can be so transformative gives me confidence – and now I can actually transform the health of my hair to keep it looking beautiful.«

Commenting on the recruitment of a digital fashion icon to front the global mega-brand, Layal Ammar, Pantene’s Brand Director, says: «We’re thrilled to announce the collaboration between the world’s top digital fashion icon and the world’s #1 haircare brand. Chiara is the epitome of the modern day strong woman with very demanding hair needs – she is constantly styling her hair for her daily Instagram posts, yet her hair is always immaculate. Why? Chiara’s choice is Pantene – it’s her love mark – she has been using the Pantene since she was a teen.»