adidas by Stella McCartney in Dubai

Debuts Spring/Summer 2016 collection at World of Stella McCartney event in Dubai.

The Luxonomist. 14/12/2015

Introducing this season’s sensational Spring/Summer 2016 collection against the vibrant backdrop of Dubai, adidas by Stella McCartney showcased a fusion of performance and style at the World of Stella McCartney to celebrate the brand’s retail expansion in the Middle East.

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adidas by Stella McCartney. Click to buy

Hosted in the exotic gardens of the Park Hyatt hotel, the occasion marked Stella’s first official visit to the region, where two new stores will be opening in the coming months.

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adidas by Stella McCartney. Click to buy

Showcasing select highlights from the collection in a playful outdoor setting, podiums built around a water fountain became the dynamic setting for sports models to demonstrate each of the four ranges – Run, Studio, Yoga and Cycling – highlighting their performance credentials.

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adidas by Stella McCartney. Click to buy

Hosted by Stella, guests enjoyed cocktails and fresh juices as DJ Pauline Moreno set the pace with her energetic music.

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adidas by Stella McCartney. Click to buy

The new adidas by Stella McCartney Spring/Summer 2016 collection will be available in retail from January 2016 onwards in the Stella McCartney mainline stores and over 788 concessions in adidas Women’s stores, adidas Sports Performance, leading e-retailers and sports retailers globally.

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adidas by Stella McCartney. Click to buy

Apparel prices start from around 30 Euros for the Running Socks, up to 320 Euros for the Studio Parka.

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