Glamorous, Tribal And Botanical Casio
Casio Launches New Collections for its Women's Product Line
Casio America, Inc. proudly celebrates the launch of its second S Series collection with three distinct new product series: Glamorous Gold, Tribal Rose and Botanical Rose. This season’s S Series collection introduces graphic rose prints and warm metallics with a color punch. Josephine Skriver remains the face of the new S Series campaign, produced by Berger & Wild.
The S Series line uplifts the G-SHOCK brand into the contemporary fashion space for the female consumer who loves G-SHOCK watches, but feels they may be too large for her wrist. G-SHOCK continues to offer brilliant technical innovations through S-Series but now extends itself into presenting their watches as a sporty fashion accessory.
The Tribal Rose, Glamorous Gold and Botanical Rose collections made their debut at FW15 NYFW via integrations with womenswear designers Timo Weiland, Nicholas K and up and coming designer Charles Harbison. Casio will release three S-Series watches globally to retail this April and May 2015: the new collection will embrace all the features usually associated with G-SHOCK.
They are all equipped with an auto LED light with afterglow, 5 daily alarms, an hourly time signal, 1/1000 second stopwatch, countdown timer, world time with 29 time zones and are shock resistant and water resistant to 200M.
The Tribal Rose collection is available in four color ways: Black Floral, Powder Blue Floral, Red Floral, and White Floral. Each watch is beautifully styled with a floral pattern that has been MAP printed on the bands. The G-SHOCK S-Series ana/digi introductions are also rounding out the spring assortment with a touch of gold – gold on gold, pink on gold and navy on rose gold.
The third collection to the spring/summer lineup is the Botanical Rose collection which is equipped with a 5-year battery and EL Backlight with afterglow and Flash Alert for high visibility under low-light conditions. It too is shock resistant and water resistant to 200M, and comes equipped with 2 multi-function alarms, 1/100thstopwatch, countdown timer, 12/24-hour time formats and 48-city world time to help keep the sporty fashionista ready for whatever comes her way. The GMDS-6900F Botanical Rose is available in two bold color ways this May: Red Botanical Rose and Green Botanical Rose.