Mary Kay at Corporate Citizenship Film Festival

Beauty Company's "One in Four" Video Shines Light on Domestic Violence Prevention.

The Luxonomist. 22/04/2015
Mary Kay
Mary Kay Inc.’s domestic violence prevention video, «One in Four» earned first place at the 7th annual Boston College Corporate Citizenship Film Festival. (PRNewsFoto/Mary Kay Inc.). Click for more information

The company’s «One in Four» domestic violence prevention video secured a spot as a top 10 finalist before a panel of industry experts chose it as one of two first place winning videos. The «One in Four» video is part of Mary Kay’s Don’t Look Away campaign to help prevent and end domestic violence.

Videos were submitted by 58 companies and more than 40,000 votes were cast during the public voting March 2-16 with approximately half of the votes in favor of Mary Kay’s video alone. This is the fourth year Mary Kay was a finalist and the first time to win first place.

«One in every four women in the United States will experience domestic violence in their lifetime. We used this heartbreaking statistic as a platform to create a new and compelling public service announcement series starting with this impactful video», said Crayton Webb, Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc.

«To be chosen for this top honor at the film festival among a distinguished group of corporate citizens is a great honor. It’s our hope at Mary Kay that our ‘One in Four’ video speaks to millions of people worldwide who are a victim themselves or know someone touched by domestic violence and reassures them that there is help and support to live a life free from abuse. We encourage everyone to take action and ‘Don’t Look Away’ from abuse».

«Mary Kay really distinguished itself in the film festival by addressing in a very sensitive way the important issue of domestic violence,» said Katherine Smith, Executive Director of the Center for Corporate Citizenship at the Boston College Carroll School of Management.

«For the first time ever, we had a tie for first place and both videos were very different. Mary Kay’s video provided a powerful message delivered by powerful women who had experienced firsthand domestic violence.» She went on to note that the response to the Mary Kay video was overwhelming. More than 20,000 votes propelled it into the top 10 and a panel of judges ultimately chose it as a deserving first-place winner.

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Mary Kay Cosmetics. Click to buy

Over the past 15 years, Mary Kay Inc. and The Mary Kay FoundationSM have given $50 million to domestic violence prevention and awareness programs to women’s shelters across the country in an effort to end the cycle of abuse. Irresistible products. Positive community impact. Rewarding opportunity.

For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world.

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