Reverso, 85 Years of Surprises

A natural, intuitive touch swivels the case to disclose unsuspected treasures. On this iconic model, the back is the front… As such, it serves as the ideal place for personalisation by showcasing Rare Crafts such as engraving, gemsetting or enamelling in order to meet the whole spectrum of desires from the simplest to the most sophisticated.

On the Reverso Duetto and Duo models, the second dial becomes a territory in which to express the horological expertise of the Maison and its unbridled creativity. Since 1931, the year the Reverso watch was created, its emotional impact has remained as powerful as ever. This undisputed style icon elicits the same wonderment decade after decade. The strength of its pure, almost discreet lines makes the Reverso timepiece the epitome of elegance.

The Reverso Classic watch has acquired iconic status that sets it apart while exuding a reassuringly seductive appeal. It is like a beloved face upon which one has gazed a thousand times, yet never tires of contemplating. Its Art Deco inspiration, its geometrical case, its gadroons, its straight Arabic numerals, along with its minute track, all make light of passing years and fleeting fashions. Immune from whims and impervious to fluctuations, the Reverso Classic timepiece draws its strength from the ideal relative proportions of the length and width of its case, corresponding to the Golden Ratio theory developed by ancient philosophers and mathematicians.

“To mark its 85th birthday, we wished to offer a new vision of the Reverso, so that each individual can immediately recognise the collection that matches their own character and the model destined to become theirs. It was about respectfully evolving this legendary watch while bearing certain key prerequisites in mind: preserving the nature of this exceptional watch that is a concentrated blend of the wealth of talent within our Manufacture, as well as safeguarding its elegance and its contemporary spirit; clarifying the collections by instating three stylistic expressions – Reverso Classic, Reverso Tribute and Reverso One – with their own distinct worlds and aspirations; structuring the classic sizes by offering three small, medium and large options; introducing an automatic movement on a number of models in the Reverso Classic line to ensure genuine user friendliness; and, finally, inviting each of you to imagine your own watch via the Atelier Reverso. Such was our mission, of which we are now delighted and proud to unveil the results.” Daniel Riedo, CEO Jaeger-LeCoultre.