Bang My Head
Mumm and David Guetta launch a daring and avant-garde video clip.
Maison Mumm revealed, its second music video created with superstar DJ David Guetta during a concert in Melbourne to coincide with the Melbourne Cup Carnival. This innovative partnership pushes the limits with a futuristic vision of one of the most daring urban horse races.
The spectacular new video, builds on the huge success of the previous collaboration ‘Dangerous’, which scored more than 127 million views on YouTube.
The new clip to the soundtrack of David Guetta’s latest single Bang My Head (featuring Sia and Fetty Wap), features the DJ and a woman taking up the reins in a breath-taking horse race through an urban landscape. David Guetta emerges triumphant and celebrates with the ultimate icon of victory: a bottle of Mumm Cordon Rouge champagne.
David Guetta said of the partnership: “Maison Mumm is a brand that breaks with tradition, does things differently and puts forward unexpected experiences for my video clips, so I jumped at the chance to partner with them again.”
César Giron, CEO of Maison Mumm, commented: “We are very proud to be launching this new collaboration with David Guetta at the Melbourne Cup Carnival. It is a great opportunity to reinforce the daring values of our brand through the video clip”.
As an icon of victory and celebration, Maison Mumm has the ambition to bring unique and thrilling experiences to people worldwide – a mission that is sure to be accomplished with these latest daring and exciting initiatives.
