Bacardi will officially launch BACARDÍ® Gran Reserva Maestro de Ron, a new super-premium mixing rum, at the 2015 James Beard Foundation Awards in Chicagoon May 4. The much-anticipated release reaffirms the company’s commitment to category leadership and achieving an extraordinary standard within the super-premium rum segment.
Paying tribute to its rich history and heritage, BACARDÍ Gran Reserva Maestro de Ron is named after the Maestros de Ron (Master Blenders) that have safeguarded the secrets of the family’s rum-making process for more than 150 years. Inspired by the pursuit of creating the ultimate white mixing rum, BACARDÍ Gran Reserva Maestro de Ron is expertly crafted and double-aged using white oak casks that impart soft notes of oak, creating a spirit with a superbly smooth taste.
Made for aspiring cocktail connoisseurs who are looking for heightened sophistication and superior character in their serves, BACARDÍ Gran Reserva Maestro de Ron is designed to elevate the simple cocktail experience and is best served with premium tonic waters, or in quintessential cocktails like a BACARDÍ Maestro Collins, which is comprised of sparkling water, lemon juice and sugar.
«We are thrilled to announce the launch of BACARDÍ Gran Reserva Maestro de Ron, which is yet another stepping stone towards premiumization within the rum category,» said Arvind Krishnan, Vice President and Brand Managing Director, rum category at Bacardi U.S.A., Inc. «Bacardi has always been dedicated to creating only the best possible rums and we believe we have continued in that tradition with BACARDÍ Gran Reserva Maestro de Ron. The rum embodies the versatility of a mixing spirit without sacrificing the bold characteristics of an aged, super-premium liquid.»
BACARDÍ Gran Reserva Maestro de Ron will be served at the prestigious James Beard Foundation Awards, the highest honor for food and beverage professionals in America. Guests will be able to explore the depth of the super-premium rum and discover its distinct flavor through crafted cocktails, including the JBF Bramble andChicago Cielo created specifically for the event.
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