The Pinot Noir Appeal
Terlato wines adds David Bruce Wines to luxury wine portfolio.
Terlato Wines today announced a new long-term agreement, effective Dec. 1, to take over as exclusive marketing agent for David Bruce Winery, located in the Santa Cruz Mountains AVA of California. Known around the world for his exceptional Pinot Noir, David Bruce is a legend in California winemaking, after founding his winery in 1964 with one goal: to make the world’s greatest Pinot Noir.
«We are very pleased about our partnership with David Bruce,» said William A. Terlato, CEO of Terlato Wines. «David and his wife Jeannette share our family’s uncompromising standards for quality rooted in tradition. We believe that there is untapped growth potential for David Bruce Wines.»
Terlato will feature three signature David Bruce Wines in its portfolio, including its Russian River Valley Pinot Noir, Sonoma County Pinot Noir and Russian River Valley Chardonnay. With the addition of David Bruce Wines, Terlato deepens its portfolio of Californiawines, with this selection of internationally known boutique wines from a true pioneer of California winemaking.
David Bruce Winery has earned an international reputation over its more than 50 years for its dedication to making the world’s greatest Pinot Noir. In pursuit of this goal, the winery Terlato Wines has adhered to traditional European winemaking practices that trace their lineage back to the early pioneers of winemaking in the Santa Cruz Mountains. David Bruce Winery has also been at the forefront of efforts to develop innovative new methods that have changed the face of California winemaking.