ABG strategic partnership with Estate of Michael Jackson

The Estate Of Michael Jackson And ABG Partner To Expand The Michael Jackson™ Brand Worldwide

The Luxonomist. 01/05/2015
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Michael Jackson (PRNewsFoto/Authentic Brands Group). Click for more information

Authentic Brands Group, LLC (ABG), owner of a global portfolio of iconic fashion, sports, celebrity, media and entertainment brands, and the Estate of Michael Jackson today announced a strategic partnership to further grow the Michael Jackson™ brand in the areas of endorsements and consumer products. ABG will provide global representation for Michael Jackson™, pursuing new licensing and retail partnerships working with the Estate to broaden the brand’s reach across key markets around the world.

«We are truly honored to welcome the King of Pop to Authentic Brands Group,» said Jamie Salter, Chairman and CEO, ABG. «Michael Jackson™ joins ABG’s star-studded roster that includes Muhammad Ali™, Elvis Presley™, and Marilyn Monroe™. We are excited to tap into the essence of this innovator and amplify the DNA of this legendary entertainer.»

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«Sidewalk T-Shirt». Click to buy

ABG enhances its celebrity, media, and entertainment portfolio through strategic alliances with leading global brands. ABG will take a similar approach working with the Estate on the Michael Jackson™ brand, focusing on endorsement partnerships and developing key categories to deliver products that are unexpected, bold, and innovative.

«We are thrilled to be working with ABG on the continued development of the Michael Jackson™ brand», said John Branca and John McClain, Co-Executors of the Estate of Michael Jackson™. «With a proven track record in transforming icons into global entities, we are confident that ABG will help us take the Michael Jackson™ brand to the next level.»

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Michael Jackson ONE ™, the immersive musical experience from The Estate of Michael Jackson and Cirque du Soleil. Click to buy tickets

Michael Jackson was a musical and creative genius.  He personified innovation and he has revolutionized so many aspects of his art, from electrifying live performances to groundbreaking use of video. Michael Jacksonlaunched a new era of creativity in live stage performances that continues to influence today’s top artists in hip hop, contemporary R&B, pop, and rock and roll.

«As a visionary solo artist, Michael Jackson redefined the art of entertainment,» said Nick Woodhouse, President and CMO, ABG. «We have great things in-store for the brand and will take a page out of ABG’s Celebrity, Media, and Entertainment playbook to build global strategic partnerships that will extend Michael Jackson’stremendous legacy.»

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