Inside the Nature of Motion

Nike Design advances the potential of the human body through a synergy of form, function and motion.

The Luxonomist. 15/04/2016

For the occasion of Milano Design Week 2016, 10 progressive contemporary designers join Nike to explore Natural Motion through various mediums. Some works are conceptual — foreshadowing future technologies — and others practical. In many cases, materials unique to Nike, such as Flyknit, have been applied.

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Nike Milano Design Week 2016

American Lindsey Adelman’s designs are influenced by structural forms found in nature and the visual tension that results from mixing hand-blown glass with machine-made metal elements. Adelman’s light installation is inspired by the Natural Motion of plants. It comprises two light fixtures, each incorporating multiple phases of natural development into a single, cohesive form. The forms communicate through vibrational movement in an effort to capture the elusive mystery of nature within the constraints of industrial components.

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Nike Milano Design Week 2016

Italians Enrica Cavarzan and Marco Zavagno are the founders of Zaven, a multidisciplinary creative studio that studies the interaction between communications, design and art through product, graphic and installation design, as well as creative direction.

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Nike Milano Design Week 2016

Trained as a furniture maker and sculptor, Italian Martino Gamper pairs a hands-on approach to making with an interest in reusing or repurposing materials, both raw and refined. Displayed within a specially constructed domestic environment, Gamper’s collection of drums creates a commentary on the rhythm of Natural Motion by stretching technical Nike Flyknit textiles over laminated plywood forms and securing them with Nike laces.

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