The aim is to raise funds for UNICEF and help support children that are exposed to conflict, diseases, natural disasters and other situations that threaten their safety and well-being. Children are too often at risk during emergencies and humanitarian crises and are especially vulnerable to disease, malnutrition and violence. For those living in conflict zones, the situation is worse. They are more likely to be denied an education or access to clean water, and more likely to die before their fifth birthday.
Through the partnership with Louis Vuitton, funds raised will support UNICEF’s efforts to provide the essential interventions required to protect, save lives and ensure the rights of all children, everywhere. During 2016, a specially designed product, the Silver Lockit, will be available in Louis Vuitton stores worldwide and here. For each sale of the Silver Lockit pendant or bracelet, $200 will be donated to UNICEF.
UNICEF is present before, during and after a crisis, providing children with essential protection, health care, safe water, nutrition and education. In addition to the work with its partners to save lives and protect children’s rights, UNICEF addresses the underlying causes of vulnerability to disasters, fragility and conflict through its regular programmes.
“UNICEF is a strong and reliable leader in humanitarian action. Together, we can make a real difference to children in the most vulnerable situations” said Michael Burke, Chairman and CEO of Louis Vuitton.
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