The new Women of Worth

L’Oréal Paris Women of Worth launches its annual call for nominations to recognize inspiring women who are making a difference in communities across the country. Now in its tenth year, Women of Worth embodies L’Oréal Paris’ iconic brand philosophy «Because I’m Worth It», and demonstrates the powerful connection between giving back and igniting a sense of self worth. L’Oréal Paris is accepting nominations for the next 10 honorees today through May 15 at WomenofWorth.com.

Over the last decade, Women of Worth has recognized 90 extraordinary women, shining a spotlight on their stories and causes. From this platform the L’Oréal Paris Women of Worth have continued to thrive, receiving further accolades from government and media, authoring books, impacting legislation and expanding support for the causes they serve. Past honorees have been involved in a range of important issues from empowering young Latinas and mentoring at-risk youth, to advancing the detection of breast cancer and addressing child hunger.

«At L’Oréal Paris, we believe that all women are worth it. We know that when empowered, women can overcome any obstacle and accomplish whatever they set out to achieve», said L’Oréal Paris President, Karen T. Fondu. «For the past decade, Women of Worth has strived to recognize women who have faced adversity and found a way to make a difference in the lives of others. With Women of Worth, our goal is to provide honorees with a national platform to raise awareness for their important organizations, as well as inspire others to pursue their passions».

In honor of Women of Worth’s 10th anniversary, L’Oréal Paris is launching «Women of Worth Wednesdays», a social content series that encourages followers to celebrate the women who inspire them every day. Whether teachers or mothers, mentors or friends, women are invited to join the conversation on Twitter, Facebook and Instagram by tagging the women that inspire them with #WomenofWorth.

The nominations period for Women of Worth, conducted in partnership with Points of Light, the world’s largest volunteer service organization, will run through May 15. A respected panel of judges will select 10 women to each receive $10,000 towards her cause and one woman will be named the National Honoree and awarded an additional $25,000, following an online public vote later this year. All 10 honorees will be recognized in December at an awards ceremony hosted by L’Oréal Paris in New York.

«L’Oréal Paris Women of Worth is an example of the incredible energy created when we take time to recognize the amazing efforts of volunteers», said Tracy Hoover, CEO, Points of Light.«These exceptional women are truly points of light— leveraging their time, skills and resources to bring about change by tackling some of the world’s most pressing challenges and motivating others to serve».