Buy Vision, Give Sight
Revo Debuts Vision Over Visibility Sunglass Collection In Collaboration With Bono.
Eyewear brand Revo has debuted a new capsule collection of sunglasses in collaboration with U2 lead singer and activist Bono as part of the «Buy Vision, Give Sight» campaign to prevent vision impairment and blindness in more than 5 million people by 2020.
Revo will donate $10 from the sale of every pair of Revo sunglasses, including Bono’s «Vision over Visibility» collection, up to a total of $10 million to the «Buy Vision, Give Sight» initiative. These funds will go to the Brien Holden Vision Institute who work around the world to provide eye care to those who cannot access or afford it.
«This is personal for me. I’ve been dealing with glaucoma for 20 years,» says Bono. «The Brien Holden Vision Institute is leading the fight to end the kind of blindness and vision problems that can be prevented or cured. They now have an ally in Revo, and me.» He goes on to explain that without the medical care he has received, he would be blind.
An estimated 625 million people worldwide are blind or vision impaired simply because they cannot afford, or access basic eye exams and a pair of glasses. According to the Brien Holden Vision Institute, almost 75 percent of all vision impairments can be prevented or cured with proper access to preventative eye care and treatment.