Little Me Opens in Fifth Avenue

Little Me, a division of Mamiye Brothers, is making big strides in retail. The popular infant apparel brand is opening its first shop-in-shop at Lord & Taylor’s Fifth Avenue location. «We are thrilled to be launching our new department store shop concept with one of our premier retail partners at Lord & Taylor Fifth Avenue», noted Little Me President Jeff Glick. 

The brand plans to roll out this concept with several retail partners throughout North America over the next two years. «Our goal in placing these shops is to improve the Little Me experience for the consumer and to increase productivity for our retail partners», said Glick.

On March, the brand will celebrate the new 650-square-foot space with a family-friendly event sure to entertain both mom and baby alike. From noon-3 p.m., revelers will receive complimentary pictures with the Easter Bunny, monogramming, springtime story time and gifts from Dreft, Tiny Prints, Fabi-Pops, Liquiteria and I See Me Children’s Books, as well as mommy makeovers from Bobbi Brown Cosmetics.

Families will also be able to help Little Me give back to families in need. For every item purchased, the brand will donate one in-kind to Baby Buggy a nonprofit that provides families in need with essential gear, clothing, products and services for children zero through 14, with the goal of improving their safety, health and well-being. 

Mamiye Brothers is one of America’s leading design companies, manufacturers, and marketers of children’s, teen and tween fashion apparel brands for infants, girls, boys, juniors and missy.  Established in 1947, Mamiye Brothers is known for its outstanding reputation for product quality and consistency, corporate integrity, fashion sense and industry leading management. Mamiye Brothers is proud to manage a comprehensive portfolio of the most renowned and sought after evergreen global brands.