The beverage market is shifting towards more healthy alternatives. Consumers want drinks that are not full of sugar and doing nothing good for you. We see traditional drink categories struggling and functional drinks growing. The more developed the market the more we see this shift happening.
“NOA Relaxation is perfect for those seeking a healthy, yet tasty, alternative. We believe it offers something new to the growing trend towards healthier beverage. Our Nordic flavours are very appreciated around the world and we are certain they will be so in Benelux as well. NOA Relaxation is of course free from caffeine, preservatives and GMOs” says Nina Gillsvik, Chief Marketing Officer, NOA Relaxation.
NOA Relaxation is an award-winning beverage with natural herbs that contributes to reduced stress and increased focus (Green tea extract with L-theanine, Lemon balm). NOA Relaxation is the result of the latest research and millennia-old traditions.
The company was founded by Mr Noa Fridmark in late 2013, with the product launching in Sweden and Norway in late 2014.
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