petitePARADE

Created to legitimize Children’s Fashion, petitePARADE is a bi-annual Runway Experience that generates excitement at industry and consumer levels and introduces an alternative branded platform for products from toddlers to teens. September 10th, 2010 marked the first-ever petitePARADE/ Kids Fashion Week – a runway showcase created exclusively for the children’s market.

An exciting event for an invitation-only audience of media, buyers, mini-fashion mavens and tot-models. Since then, over 100 designers have shown their collections at petitePARADE and have gained the attention of global press and industry experts. Here are this S/S 2015 trends for the little ones, and not that little….  From delivering flowers down the runway to landing a primetime slot on a TV show alongside Jim Carrey, Kian Silva has had us swooning for seasons…  Get a glimpse of Kian when he was much, much, younger in magically magnificent school adventure with Ralph Lauren:

Reina Mora designed by Marta Negron is a fashionable, stylish………and with a touch of haute couture. Is a luxury girlswear founded in the early nineties and established from the very beginning as one of the most active players in high end in Puerto Rico. Marta created Reina Mora to offer  girls and  teenagers  a cool and sophisticated brand that reflects  her modern vision while  they still look their age. Her designs are worn by girls with elegant awareness who discover their own special style thru Reina Mora.

Il Gufo is a leading Italian luxury clothing brand for children, specialized in designing, producing and distributing unique, high quality collections for children from 0 to 14 years. Raised from small artisan beginnings, Il Gufo today is an international company based in Asolo with distribution channels in more than 30 countries, through flagship stores and multibrand channels. Our products are sold in the best department stores worldwide, in Europe, Russia, United States and in Far East, so far foreign sales represent 30% of the total turnover.

Despite their continuous growth, their primary goal remains the quality of each item and the craftsmanship care of all the stages of production. As a matter of fact, from the very first handmade bibs to today’s more intricate creations the values inspiring Il Gufo have remained unchanged: quality of the materials, attention to details, exclusivity of manufacturing. And the children at the center of all our activities: Il Gufo, Children dressed as children.

Spring/SUMMER 2015 Collection is a vibrant wave of color rolls over these garments and throws us into the vivacity of a coral reef, with blue and watery green shades matching to colourful fish and tropical vegetation. Colours with bright tones like algae green, the darker malachite and acid yellow combine with touches of white and grey and are emphasized by geometric lines. Two new protagonists are introduced for these garments: Giustino and Susanna, hand drawn faces, completed with cheerful applied fabrics in matching shades.