Jaguar Land Rover, one of the world’s leading manufacturers of premium luxury vehicles, has launched a new project in Africa as part of its ambitious Global CSR Programme.
Jaguar Land Rover’s ambition is to achieve long-term responsible business growth by placing sustainability at the heart of its business strategy by reducing the environmental impact of its vehicles and operations and making a positive impact on society, all through ‘Environmental Innovation’. The company recently received a Queen’s Award for Enterprise in Sustainable Development for reducing the environmental impact of its vehicles and operations.
Jaguar Land Rover’s Global CSR Programme was launched in 2013 as part of its ‘Environmental Innovation’ strategy. The programme invests in education, technology, health, wellbeing and environmental projects which will positively impact 12 million people’s lives by 2020. The programme builds on the success of its UK education and sponsorship initiatives and will make a positive impact on communities in some of the 170 global countries it operates in.
Working with expert partners ClimateCare and Vestergaard, Jaguar Land Rover is investing in a new smart water filtration technology project that will provide over 300,000 pupils in 375 schools across Bungoma County with safe water. The project will run for the next five years, helping improve students’ health, education and employment prospects.
Teams of LifeStraw staff will visit the schools each term to see that they are used correctly and to carry out further education, as part of a robust monitoring process. During the launch week, a team of seven Jaguar Land Rover employees from the UK and South Africa participated in the distribution as part of the company’s employee volunteering programme, visiting schools across the region to gain a deep insight into the LifeStraw safe water for schools programme.
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