The World Leading Organic Nation
The Danes are world champions in buying organic food products.
While consumers all over the world add more and more organic products to the shopping cart, the Danes still takes the global lead when it comes to organic consumption. This shows a new international report, which is published at the world’s leading trade fair for organic food in Nuremberg. Here 49 companies participate in a record-setting export initiative for Danish organics.
Not only in Denmark but also globally, the demand for organic products increases. Worldwide, organic products were sold for a value of 80 million dollars in 2014 – corresponding to approximately 533 billion Danish kroner. This shows a new report from the Swiss research center FIBL and the international organic organisation, IFOAM. Thus, the global organic turnover has increased with 11 percent in one year.
The report also shows that Denmark is still the world leading organic nation – with an organic market share of 7.6 percent of the total Danish food sales. On respectively the second and third place are Switzerland and Austria with an organic market share of 7.1 and 6.5 percent.
The Danes’ great interest for – and confidence in – organics, is the reason why we still take the leading position. 99 percent of the Danes know the state controlled red Ø-label. The Danes know the red label as a guarantee for several things at the same time: «Clean food without residues of pesticides, environmentally friendly production that spare our common drinking water and nature from chemistry and a high level of animal welfare, where the animals have plenty of space and gets out under the open sky», says the president of Organic Denmark, Per Kølster.