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Only For Coffee Lovers

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The Illetta, the world’s first automatic espresso coffee machine. (PRNewsFoto/illy)

Italian coffee icons illycaffe and Cimbali Group  announced their collaboration on an exhibit tracing the history of espresso machines, created by the two companies in with the Museum of Coffee-Making Machines (MUMAC), and to be showcased at EXPO 2015 Milan, the long-anticipated World’s Fair opening on May 1.

To preview the exhibit, Cimbali Group transported a 1952 Faema Marte machine from Italy to the Washington State Convention Center, home of the annual SCAA event. The Faema Marte was named after the planet Mars, with a design inspired by the elegant grill of a 1950’s Buick. That legendary machine will sit alongside a new limited edition Faema E61, created to celebrate Faema’s 70th anniversary, and a M100 Cimbali, a model representing the latest in espresso machine innovation.

1952 Faema Marte

The historic espresso machines to be displayed at EXPO will be just one feature of the Coffee Cluster, a 43,000 sq. foot pavilion that will tell the story of the past, present and future of coffee from bean to cup. The machine exhibit will feature eight important vintage models from Faema, Cimbali and other Italian espresso-making pioneers, showcasing milestone innovations over the past 100 years.

Illycaffe will showcase its illetta, the world’s first automatic espresso coffee machine, invented by company founder Francesco Illy in 1935. The Illetta was the precursor of today’s modern espresso machines, and the first to separate pressure and heating elements to produce espresso that was consistently round, rich and balanced, not bitter or burnt-tasting.

Since the first EXPO in London in 1851, World Expos – otherwise known as World’s Fairs – have been regarded as the Olympic Games of economics, science, technology and cross-culture dialogue, providing a global stage for countries large, small and in-between to publicize and display their crowning achievements and innovations — and to share ideas.

The Luxonomist

Redacción de The Luxonomist. Periodistas especializados en información económica, financiera, empresarial y a la última en las tendencias del lujo.

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