Shiseido «REVERBERATION-Pavilion of Light and Sound»

The Shiseido Group’s high prestige brand «cle de peau BEAUTE» has announced the opening of «REVERBERATION-Pavilion of Light and Sound,» designed by renowned architect Shigeru Ban. The pavilion is on view on May 8 and May 9 at the Palazzo Pisani Conservatory, one of the most refined historical buildings in Venice, Italy. This schedule coincides with the Vernissage of the 56th Venice Biennale.

This project, by producing a pavilion designed by Ban, is a collaboration to take on new creative challenges, and is part of the cle de peau BEAUTE brand’s global strategy.

The pavilion is located at the historic Palazzo Pisani, where it covers the Large Courtyard. Measuring 16 meters by 9 meters, and 9 meters tall, the pavilion has an architectural form that describes a smooth arc. In creating the pavilion, Ban was inspired by the «Lights of Venice« theme of cle de peau BEAUTE’s 2015 Autumn/Winter Collection, and has created a design that is a dynamic but delicate expression of the brand concept.

Light filtering through makeup cases used in constructing the exterior walls combines exquisitely with vibraphone, violin, flute and other music floating through the pavilion performed somewhere by live musicians. Together, the light and sound weave a fascinating, poetic atmosphere.

The lighting design for the pavilion is by Akari-Lisa Ishii, and acoustic consultant Daniel Commins handled the sound design. Ishii and Commins, both based in Paris, recently teamed up with Ban on the Centre Pompidou-Metz. The music program for the pavilion was coordinated by Keiko Mitsuhashi, an exciting young conductor based in Venice.

Fusing the contradictory elements of the historic building and contemporary pavilion design, the project could only have been achieved at this venue. The unique pavilion space enables visitors to experience the mysterious light and shadows of Venice in conjunction with musical performance. At the same time it incorporates and communicates the cle de peau BEAUTE brand’s forward-looking message.