Swiss Diamond Appeals to Evolving American Household

Swiss Diamond is a luxury cookware and kitchenware manufacturer headquartered in Sierre, Switzerland. The company is committed to meeting consumer needs by using safe, high-quality materials, by emphasizing innovative design with traditional European craftsmanship and by adhering to an eco-friendly production process. The cookware is PFOA-free and protected with a limited lifetime warranty.

According to AIMsights, the modern family seeks high-quality products that provide multi-purpose solutions, making Swiss Diamond’s Double-Burner Griddle a natural fit for the contemporary household. At seventeen by eleven inches, the unique griddle is designed to bridge two stovetop burners.  Sturdy cast aluminum construction paired with Swiss Diamond’s patented diamond-reinforced nonstick coating provides unparalleled heat conduction.

Double-Burner Griddle sales skyrocketed 128.57% during the fourth quarter of 2014, moving the item into Swiss Diamond’s elite group of 25 highest-selling products. To complete the collection, Swiss Diamond offers a Double-Burner Grill and Double-Burner Grill/Griddle combination pan. All Swiss Diamond cookware is oven-safe up to 500 degrees Fahrenheit, increasing its versatility in the kitchen.

Whitney Ryan, Millennial Associate from AIMsights, discovered the Double-Burner Griddle at the 2015 International Home + Housewares Show in Chicago, Illinois. «Each product that has a place in [modern American] homes must earn it, so tried-and-true, quintessential products will appeal to them,» Ryan explains. «We love that the Double-Burner Griddle is a functional, dependable product that is also quite simple — the fact that it pulls double duty and can be used as a nonstick cookie tray is an added bonus». Swiss Diamond products can be found in luxury kitchenware stores, high-end department stores and select online retailers around the world.