The Hublot Experience Hotel

This juxtaposition of urban luxury against the breathtaking natural backdrop of Zürich’s neighbouring mountain caught Hublot’s attention too. The Swiss luxury watch brand, always full of surprises, was given free rein to create a suite to their own designs. Guests are now able to fully immerse themselves in Hublot‘s world in the eponymous suite, «Hublot 107».

“Luxury is also about unique experiences. When Mr Frutiger, Head of this project to develop a new luxury hotel, Hotel Atlantis, contacted us and asked us if we wanted to create a HUBLOT suite, we said yes! Interpreting the HUBLOT „Art of Fusion‟ concept in a hotel suite by using a mix of materials is completely new to us. The customer will enjoy a unique luxury experience, where brand design meets hotel design.” Ricardo Guadalupe, CEO of Hublot.

There is symmetry in the use of space – the positioning and choice of furnishings in the 68 m2 suite, along with the configuration of the suite itself, embody the overarching concept of balance. Lavish fittings and textures transpose the luxurious, hedonistic style typical of Hublot’s boutiques to the hotel suite. The modern composition of light, mirror effects and colours conveys an impression of pure sensuality and elegance.

A refined combination of grey and black tones, the use of polished aluminium and black smoked mirror panels, alongside walls hung with grey velvet, all work together to perfectly encapsulate the chic, seductive lifestyle characterised by the Hublot brand.

Guaranteed to catch the eye is the contemporary Big Bang pop art in striking neon colours splashed across a number of decorative screens. Inspired by an exploded view of Hublot’s Unico Chronograph, the unusual installation of a chronograph chandelier, 1.20 metres in diameter, makes for an extraordinary lighting feature in the living room.

In addition to custom Molteni sofas, which feature a similar design – including the characteristic grey – to the furnishings found in Hublot boutiques, the room concept boasts other items of furniture from Molteni.