The Time of Lightness
Armani Casa: 2016 home collection presented at Salone del Mobile in Milan.
A precise aesthetic sense pervades every collection by Giorgio Armani, created by embodying his thoughts and obsessions. This is expressed through a series of dioramas that illustrate a play on themes, referencing fashion and the activation of surprising ideas into research of an absolute style. In a cross between urban and natural scenery, where there are infinite possibilities for variations created by pairing these two opposites, the intervention of light, projecting a play of shadows and reflections, transforms regular architecture into irregular elements.
Exquisite embroideries that, over time, have characterised the Armani image, are transformed into textures that are now seen in the home collection. Hence a sophisticated tailored design is created, giving each piece a new type of classical air.
In a new space that has just been acquired and is set to undergo a major transformation in the months to come, a temporary exhibition offers visitors the opportunity to see a preview of the new collection and discover its secrets. Specially designed for the occasion, the striking mise en scène on Corso Venezia highlights the central theme.
The deep black of the walls and the dark grey Bedonia stone floor are a counterpoint to the full-height light panels on thin mesh printed with motifs of the collection, which create subtle divisions between environments. Large lanterns in delicate semi-transparent gauze hang from the ceiling, displaying images of the new accessories on all four sides. The view from outside is hidden by lightweight canvases with bamboo prints that line the windows, filtering natural light, softening it.