Just in time for Mother’s Day, when millions of people will buy flowers for their moms, Q by Equinox’s latest video sheds light on the powerful mind/body effects of floral arranging and arms viewers with everything they need to know to create their own customized bouquet.
«We noticed a surge of young professionals taking flower arranging classes at boutique floral shops in neighborhoods like Williamsburg, Brooklyn, and Chicago’s Wicker Park,» says Q editor-in-chief Liz Miersch. «The trend is a part of the bigger movement towards all things bespoke.»
Plus, there are proven calming effects associated with the act of flower arranging, adds lifestyle editor Kevin Aeh. «For many centuries, Japanese masters have used the art of arranging flowers as a form of meditation and as part of the process to achieve spiritual enlightenment,» he says.
In the video, Michael and Darroch Putnam, the duo behind top New York City florist Putnam & Putnam, show viewers how to create the perfect Mother’s Day arrangement and talk about energy that comes with flower arranging and the tranquilizing effect of the process. «You bring flowers in [to a room], and it just changes everything. There’s an energy to flowers that I can’t really explain,» says Michael.
The pair also provides useful tips on choosing the best seasonal flowers, easy ways to create dimension in an arrangement, and using a cohesive color palette so that people can realize the benefits of flower arranging year-round.
Q is the digital magazine created by Equinox to bring intelligence, style and sophistication to the fitness and wellness space. Q collaborates with some of the world’s top photographers and directors to produce award-winning content built around achieving a high-performance lifestyle.
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