Mercedes-Benz Vision Tokyo

Its monolithic structure, futuristic design idiom and unique lounge ambience in the interior define it as luxurious, young and progressive.

The Luxonomist. 05/11/2015

Japan’s capital city Tokyo represents home to some nine million people, in an area that is just 622 square kilometres in size – smaller than Paris but with more than four times as many people. This megacity represents a fascinating combination of tradition and contemporary high tech and is constantly defining new trends – making it the ideal location for the premiere of the Mercedes-Benz Vision Tokyo. It will be on display to an international audience for the first time at the Tokyo Motor Show.

Mercedes-Benz Vision Tokyo 2
Mercedes-Benz Vision Tokyo

Gorden Wagener, Head of Design at Daimler AG: «The Mercedes-Benz Vision Tokyo embodies the concept of an automotive lounge for a future generation of megacities. The purity and sensuality of the Vision Tokyo’s styling defines a new interpretation of modern luxury from Mercedes-Benz.» The conceptual message of the vehicle reflects the increasingly youthful appeal of the Mercedes-Benz brand and perceptions of it as a stylistically influential design brand. The Vision Tokyo is the brainchild of the designers working within Mercedes-Benz’s global network of Advanced Design Studios.

Mercedes-Benz Vision Tokyo 3
Mercedes-Benz Vision Tokyo

Hot on the heels of the F 015 Luxury in Motion autonomously driving luxury saloon comes the Vision Tokyo, with which Mercedes-Benz aims to show how the car of the future can be turned into a hip living space – a chill-out zone in the midst of megacity traffic mayhem.

Mercedes-Benz Vision Tokyo 5
Mercedes-Benz Vision Tokyo

The Vision Tokyo is a homage to the urban Generation Z, the cohort of people born since 1995 who have grown up with the new media. The role of the vehicle has changed for this global generation: it is no longer simply a means of getting around, but a digital, automobile companion. The Vision Tokyo takes things another step further: innovative algorithms allow it to evolve constantly; Deep Machine Learning and an intelligent Predictive Engine mean that, with each journey, it becomes more and more familiar with its occupants, their likes and preferences. All of which makes the Vision Tokyo the perfect partner for Generation Z.

Mercedes-Benz Vision Tokyo 4
Mercedes-Benz Vision Tokyo

The spaciousness of the Vision Tokyo marks a new conceptual approach for Mercedes-Benz Cars. These proportions are emphasised by the monochrome Alubeam paintwork and by side windows screen-printed in the colour of the vehicle. These give the vehicle’s occupants privacy, while at the same time allowing sufficient light to penetrate into the interior and an unimpeded view out.

Mercedes-Benz Vision Tokyo 6
Mercedes-Benz Vision Tokyo

Surfaces and lines illuminated in blue – among them the 26-inch wheels and the side skirts – provide unexpected colour highlights and are indicative of the concept car’s emission-free electric drive system. A pointer to the potential for autonomous operation and the comprehensive system of vehicle environment sensors that this requires, including a 360-degree camera, is provided by the fin on the vehicle roof.

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