Precision Crafted Performance

The Acura Precision Concept model made its world debut at the 2016 North American International Auto Show today, pointing toward a bolder, more distinctive future for Acura vehicle design. The Acura Precision Concept was developed by the Acura Design Studio in California to express the Acura brand DNA of «Precision Crafted Performance.»

«There is no more clear promise for the Acura brand than Precision Crafted Performance,» said Jon Ikeda, vice president and general manager of Acura. «We’re committed to infusing this core Acura promise into every facet of our products and every aspect of our relationship with the customer.» 

With an emphasis on high-contrast details and the intersection of modern, sheer surfaces and muscular, organic sculpting, the Acura Precision Concept communicates Acura’s focus on performance and prestige through its ultra-low and wide stance, long dash-to-axle ratio, deeply sculpted surfaces and the debut of a new Diamond Pentagon grille.

«The Acura Precision Concept is more than simply a concept vehicle, it is a design study model that literally will shape the direction of all future Acura products around our Precision Crafted Performance DNA,» said Dave Marek, Acura global creative director.  «The Acura Precision Concept is the leading edge of a renewed commitment to delivering Precision Crafted Performance in every facet of the product experience and creating a powerful and very exciting direction for the next generation of Acura models.»