The Dinosaurs are Back

Mercedes-Benz Launches Campaign to Support Universal Pictures and Amblin Entertainment's Jurassic World.

The Luxonomist. 20/05/2015
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Mercedes-Benz Launches Campaign to Support Universal Pictures and Amblin Entertainment’s Jurassic World (PRNewsFoto/Mercedes-Benz USA)

This summer, when the long-awaited next installment of the groundbreaking Jurassic Park series, Jurassic World, arrives in theaters, an entire fleet of Mercedes-Benz vehicles will share the spotlight. Alongside the iconic G-Class, Unimog, Sprinter models and the all-new GLE Coupe will play a leading role in the epic action-adventure. Mercedes-Benz will accompany the release of the film with a comprehensive co-promotional package that includes a television commercial, print and online advertising, dedicated microsites and social-media activities.

The commercial, starring the Mercedes-Benz vehicles from the film, launches in the U.S. and Europe. Additionally, a custom key visual was developed for all communication in which the all-new GLE Coupe is seen eye-to-eye with the film’s fearsome Indominus rex.

«In 1997 the Mercedes-Benz M-Class made its first official appearance in the Hollywood Blockbuster ‘The Lost World: Jurassic Park’. Today, 18 years later, another Mercedes-Benz car will debut in a significant role in the latest installment of the groundbreaking Jurassic Park series named Jurassic World: the new GLE Coupe,» says Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars. «We are delighted to continue our partnership with a multitude of Mercedes-Benz vehicles and will promote the film and our cars with many exciting global marketing activities.»

The Mercedes-Benz GLE 450 AMG Coupe makes its film debut as the official car of Jurassic World operations manager Claire, played by Bryce Dallas Howard. When Claire must confront a crisis well beyond what she can handle alone, she takes the new Mercedes-Benz GLE Coupe (showcasing its off-road capabilities) and joins behavioral researcher Owen (Chris Pratt) on a mission in the lush jungle of Isla Nublar.

In addition we see Owen piloting the G-Class, the patriarch of all Mercedes-Benz SUVs. The film also features the Unimog, cast as a dinosaur ambulance, as well as a G 63 AMG 6×6 and various Sprinter models. «The fleet of Mercedes Benz vehicles fit perfectly into Jurassic World. They are classy, sophisticated, and sexy — exactly what would exist in a modern international theme park,» says producer Frank Marshall.

Mercedes-Benz GLE Coupe. Click for more information

Mercedes-Benz USA (MBUSA)  reported record April sales for the Mercedes-Benz brand with 29,188 units, up 12.8% from 25,887 sold in the same month last year. Sprinter posted a gain of 15.5% to 2,764 vehicles in April, combining with 480 units at smart for a monthly total of 32,432 for MBUSA. On a year-to-date basis, Mercedes-Benz sold 107,344 vehicles, increasing 9%. Adding 8,323 units at Sprinter (up 18.6%) and 2,013 units at smart, the company’s year-to-date grand total hit 117,680.

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Mercedes-Benz GLE Coupe. Click for more information

The C-, E- and M-Class model lines led Mercedes-Benz April sales. The C-Class took the top spot at 6,665, up 30.3% from 5,114 in April 2014. The M-Class, best-seller on the light truck side, followed with a 29.1% gain to 4,945 units, while the E-Class rounded out the top three with sales of 3,466. At the high end, sales for the legendary G-Class sport-utility increased 9.5%.

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