The World’s First Connected Champagne Bottle

Mumm Launches an Innovation With Mark Ronson to Push the Limits of the Celebration Experience.

The Luxonomist. 29/05/2015
Maison Mumm unveils the world’s first connected champagne bottle with a VIP launch party hosted by international musician and friend of the House Mark Ronson at the 2015 Monaco Grand Prix. The connected champagne bottle is inspired by the indescribable thrill of the Formula One podium moment and is designed to enhance the champagne celebration experience.

On the eve of the 2015 Monaco Grand Prix, Maison Mumm hosted a private event with international musician Mark Ronson to launch the world’s first digitally connected champagne bottle.  The VIP launch took place on-board Mumm’s private yacht in Monte Carlo, a setting chosen as a celebration of Mumm‘s long-standing partnership with Formula One.

The connected Magnum is an innovation designed to enhance the celebration experience. The launch is inspired by the thrill and emotion of the world’s most recognised moment of celebration, the Formula One podium, which Mumm has been at the heart of since 2000.  The moment the cork is popped from this connected Magnum a sensor links to a receiver in the venue’s audio and visual system triggering an interactive sound and visual experience that can be personalised by each prestigious nightclub that will host this offering.

Josephine_de_la_Baume, Cara_Delevingne Mark_Ranson
Josephine de la Baume, Cara Delevingne and Mark Ronson

Alongside Mark Ronson, the exclusive launch event was attended by guests including elite models and socialites Cara Delevingne and Poppy Delevingne, former racing driver and Grand Prix owner Eddie Jordan, and international club owner Jean-Roch. There was also an exclusive performance by Singtank, the French band duo of Ronson’s wife Josephine de la Baume and her brother Alexandre de la Baume.

Maison Mumm has a rich history of innovation both in the creation of its first class champagne and by partnering with pioneers that dare to push the limits in the quest for excellence and victory. Mark Ronson is an internationally acclaimed artist who continues to shape the future of the music industry and the night life experience of millions, and Mumm is proud to call him a friend of the house.  Celebrating this friendship with the launch event, Ronson was also invited to share in the world’s most iconic moment of victory and present the winning Mumm Jeroboam to Nico Rosberg on the 2015 Monaco Grand Prix podium.

Jeroboam_Podium_celebration_Mark_Ranson_Nico_Rosberg Jacque Laffite
Famous Formula One driver Jacques Lafitte describes the feeling of the legendary podium moment and how the iconic celebratory ritual of spraying the crowd began. / World renowned music artist Mark Ronson awarded the winning Jeroboam of Mumm Cordon Rouge to Nico Rosberg on the podium of the 2015 Monaco Grand Prix.

Mark Ronson spoke about the experience: «Launching the world’s first connected champagne bottle with Mumm and handing the Jeroboam to Nico Rosberg at the Monaco Grand Prix was an incredible experience, and one I feel very privileged to have been a part of. Mumm’s ambition to bring innovative firsts to the world is extremely inspiring and when I popped the cork of the Magnum of Mumm it was an unforgettable moment of celebration.»

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