Bikini.com Builds on Multimedia Platform for Beach Lifestyle
The channel will feature original programming under the direction of Theresa Alexandria, Executive Producer of Video for Bikini.com and previously a Producer for Yahoo!
Bikini.com, a luxury beach lifestyle site, will be launching its new video channel. The channel will feature original programming under the direction of Theresa Alexandria, Executive Producer of Video for Bikini.com and previously a Producer for Yahoo! Style and other Yahoo! channels. With the introduction of its video content, Bikini.com believes that it is poised for growth as a global multimedia channel with a focus on millennial females.
Viewers can expect exciting segments from original series catering to beach lifestyle, including videos about food, travel, entertainment, fitness, fashion, style, beauty and more. The content will be accessible on Bikini.com’s dedicated video site, as well as on YouTube, Facebook and through robust, syndicated partnerships.
«We are excited about this launch because we see video as the future and an extension of our brand in the digital space,» says Shannon Follansbee, Co-Director of Bikini.com. «Our core audience consists of millennial females who come to Bikini.com to read great features about beach lifestyle and to shop our curated selection. We believe this audience also has an appetite for video content, so we’re providing programming to meet demand.»
This Friday, June 5th, two original videos from the Bikini Beautiful series will air, featuring Paul Labrecque and his team. Next Friday, June 12th, the channel will launch two more episodes from the Bikini Bites and Bikini Beautiful series, featuring Cafe Clover and RPZL, respectively.
Bikini.com is a new, luxury beach lifestyle website featuring an online designer boutique and articles on beauty, health, travel and more. The online boutique highlights a curated collection of one-of-a-kind swimwear and accessories from 30+ brands such as Acacia, Bettinis, Blue Life, Boys + Arrows, Issa de‘ Mar, Kovey, Luli Fama, Marysia, MIKOH, Seafolly, Solkissed, Tori Praver and Water Glamour. Its parent company is Remark Media, Inc., based in Las Vegas, Nevada.
Remark Media, Inc. (NASDAQ: MARK) is a global digital media company focusing on the 18-year-old to 34-year-old. The company’s primary operations consist of owning and operating digital media properties, such as websites and applications for mobile devices, that provide unique, dynamic digital media experiences in multiple content verticals, including personal finance, young adult lifestyle, travel, education and entertainment. Remark’s websites and mobile applications provide what it believes are compelling content, trusted brands, and valuable resources for consumers.