Cole Haan & Todd Snyder Spring Collection
New Ground In American Menswear.
Cole Haan, the iconic American lifestyle and accessories brand announces further details of Cole Haan & Todd Snyder, a new ongoing collaboration with the critically acclaimed menswear designer. With the introduction of six new styles in a neutral palette, Todd Snyder brings his directional point of view to Cole Haan’s tradition of impeccable craftsmanship.
The first collection of the collaboration reimagines the classic well-made dress shoe: the Lewis Chukka, Lewis Woven Loafer, Hammond Wing Ox, Willet Plain Ox, Willet Penny Loafer and Willet Camp Moc Loafer, all presented in a neutral palette of Milkshake, Blazer Blue, Black, British Tan, Ivory, Papaya, and Magnet. The Cole Haan design team worked closely with Mr. Snyder, co-designing the collection to employ the house’s expert techniques – sourcing quality materials, hand sewn, Goodyear welted, stitch-out and board-lasted constructions.
This partnership comes on the heels of Todd Snyder’s Fall 2014 and Fall 2015 runway shows during Mercedes Benz New York Fashion Week when models wore Cole Haan shoes, including custom Cole Haan Chelsea Boots specially designed for the runway. Mr. Snyder’s personal history with the brand goes back even further to the 1980s and his first job at the Des Moines, Iowa menswear shop, Badowers, where Cole Haan was the top-selling shoe brand. This experience, combined with Mr. Snyder’s reverence for American heritage, influenced both the Cole Haan & Todd Snyder designs themselves as well as the overall aesthetic direction of the collection.
To celebrate this unique collaboration, Cole Haan created a new custom logo that captures the shared DNA between the two brands: heritage, craftsmanship and a quintessentially American point of view. Specifically, the history of Cole Haan comes through in the logotype, used in the late 1920s when Cole Haan was still Cole, Rood & Haan Co. The rough-hewn quality of the typeface brings authenticity to Mr. Snyder’s already well-established aesthetic while honoring Cole Haan’s rich culture. The new logo is a crucial piece in communicating the message of American craftsmanship and design across the collection through to the packaging.