Open Your Eyes
Glassing Choose Taormina to Open Their Third Flagship Store.
After Portofino and Milan, Glassing lift the shutters in Taormina, renowned italian holiday destination with an international flavor. Following the success of the Milan and Portofino flagship stores, Glassing have recently launched a new only sunwear point of sale in Taormina, sicilian tourist gem.
Faithful to the style of the existing stores with minimal interior design, a 50 squared meters exceptional location in the centre of the famous town – in Corso Umberto I and in front of the main Duomo square – Glassing store , with a nice window, overlooks the promenade that during summer welcomes, year after year, all the international and italian beau monde.
Renowned for the privileged position and the splendid sea, for the annual cerimony of Nastri d’Argento and for the jet set visits, Taormina was an obvious choice after Portofino, to enlarge the sales network of a brand that has its roots in Italy but has an international audience.
Once again Glassing choose to insert itself in a glamorous setting as an alternative brand in a luxury context, to turn shopping into a funny and cheerful experience, typical of holidays buyings.
The sicilian opening is part of a bigger project that involves the increase of flagship stores and, after Milan, Portofino and Taormina, other imminent openings in likewise exceptional locations.
Glassing were born in 2010 from an idea of Alessandro Forte and Stefano Ottone, two young Italian entrepeneurs, that once back in Italy decide to start together a new adventure. The brand is focused on research of innovative materials, often combined in unusual ways, believes in young designers and their courage, and takes advantage of Italian expertise in handmade manufacture.
The brand is currently distributed in more than 1300 selected optical stores in the world and in luxury fashion boutiques such as Excelsior and LaRinascente in Milano, Galeries LaFayette in Beijing, Twist in Hong Kong, Harrods in London, and Mr M in Beirut. Glassing have two flagship stores in Italy: one in Milan and another one in Portofino.
Glassing is a way of being, it is passion and believing in what you do, it is not losing the irony of one who does not take himself too seriously. In a a few words: Madness is an Art.