Cotton, Cotton, Cotton…

At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.

Cotton Incorporated, funded by U.S. cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton.

Rue La La, a leading online lifestyle shopping destination, announces the first of four programs dedicated to cotton, The Fabric of Our Lives.  The retailer joins Cotton Incorporated to support its recently launched «Cotton. It’s Your Favorite for a Reason.» campaign.

Rue La La’s 14 million Members will enter the site and be immersed in the world of cotton. The main feature of the Rue La La and Cotton site takeover will be an «Editor’s Picks» of highly curated cotton items with special boutiques across women’s, men’s, children’s and home.  A sampling of the exciting brands and products featured in the Cotton site takeover include a classic Hudson Jeans rinse denim jacket, soft Splendid t-shirts, cozy Bedhead pajama sets, plush Espalma towel sets and stylish striped Soludos espadrilles.

Rue La La will feature editorial content alongside the shopping experience which will give its Members the ability to explore the versatility of cotton and provide style inspiration for their closet and for their home. A Cotton Incorporated consumer survey found that 69% of people say their favorite piece of clothing is at least 60% cotton and that on average, people own 7 pairs of denim jeans. These cotton-rich experiences on Rue La La will allow Members to discover new cotton favorites, adding to their existing collections.

«Whenever we think of cotton, we think of our favorite worn-in tees or a pair of perfectly-fitting jeans – all things that inspire confidence. Every day at Rue La La, we encourage our Members to be confident in their personal style and be inspired by the new stores every day,» said Robin Domeniconi, Chief Marketing Officer, Rue La La.  «Cotton is such a classic and versatile fabric, and we’re excited to share the reasons why we love it and the different ways in which cotton can be incorporated into our Member’s wardrobes and homes.»

In April, Cotton Incorporated announced a new campaign, introducing the tagline, «Cotton. It’s Your Favorite for a Reason.(SM)».  The first commercial launched April 20 with thirty- and fifteen-second spots with additional commercials to roll out over the course of the year.  The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials and trade print advertisement.

Rue La La strives to be the most engaging off-price, online style destination connecting world-class brands with the next generation shopper.  Each day, Rue La La Members discover the most desired men’s, women’s and children’s apparel and accessories; home décor and accents; and exclusive destinations and experiences.

Rue La La’s engaging approach to retail has brought theatre and excitement to online shopping, creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily.  Rue La La is ranked #11 on Internet Retailer’s 2014 Mobile 500 List and was recognized as the 2012 Mobile Merchandiser of the Year by Mobile Commerce Daily.