The year 2015 marks the 20th anniversary of Loreak Mendian’s first shop in the Spanish port of San Sebastián. To celebrate, it is opening its first high-street shop in Paris, hoping to establish itself in the French capital as a leading name in women’s ready-to-wear.
The address is 30, Rue Charonne (11th arrondissement), in the Bastille district — one of the most prominent parts of the city. The 60sqm shop is open plan, with décor in soft shades and bathed in the light that comes in through a skylight framed by a small hanging garden.
An infinite sea is the common denominator behind the pure, restrained lines of the womenswear collection on sale inside, in a style influenced by music, art and architecture, as brand creators Víctor Serna and Xabi Zirikiain acknowledge.
Their universe now includes accessories, footwear, crockery, stationery and even a small fashion-jewellery section for Spring/Summer 2015, courtesy of a partnership with Spain’s Beatriz Palacios and her organic designs.
Loreak Mendian already has another 15 shops, including ten brand-owned shops in Spain, four franchise-run stores (one in Bilbao and Lyon, and two in Australia) and a shop-in-shop in Citadium Paris.
As well as from an e-shop which delivers worldwide, its apparel and accessory collections are available from multi-brand retailers in Portugal, Italy, Greece, Switzerland, Netherlands, Belgium, UK, Denmark, Sweden, Russia and Japan.
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