The Mission of The Knot
The Knot enhances its marketplace strategy by producing the second annual COUTURE show for the West Coast.
The Knot, the #1 multiplatform wedding resource, will produce its second annual COUTURE: Los Angeles Bridal Market, the only West Coast–based bridal fashion trade show. COUTURE Show demonstrates the commitment by The Knot to engage, match and connect the bridal industry by bringing small business bridal salons together with bridal designers to foster transactions. This year’s show will connect more than 150 top bridal collections and more than a thousand retail buyers from the West Coast for a first look at forthcoming collections. Buyers will make their selections for what they’ll carry for the coming season, ultimately providing brides with the most current bridal fashions all over the country.
«For nearly 20 years, COUTURE has connected the top designers in bridal with retailers, and we’re proud to have launched some of the most iconic bridal fashion brands at our show in New York,» said Jennifer Davidson, global fashion director of The Knot. «Now in our second year in Los Angeles, we have an expanded presence in one upscale location to connect even more new and established designers with retail buyers.»
«The mission of The Knot is to inspire, plan and book every wedding in America, and for consumers, we are doing this by engaging, matching and connecting couples with the local wedding professionals and services they need to bring their wedding vision to life,» said Dhanusha Sivajee, executive vice president of marketing of XO Group Inc. «COUTURE is the trade answer to our marketplace, where we create connections within the bridal fashion industry.»
The Knot is the premier source for bridal fashion inspiration and expert advice on how to find and buy a wedding gown. Its annual coverage of Bridal Fashion Week in New York City, each spring and fall, includes videos from runway shows and exclusive interviews with the designers, with rich media and editorial coverage in real-time.