The Pilot Episode Collection

The minisite showcases Giorgetti’s new vision for the brand by spotlighting The Pilot Episode’s ready-to-wear and accessories designs in a sleek editorial layout. On the homepage, the Pucci monogram unlocks a whimsical, kaleidoscopic video collage that contextualizes the Pilot Episode in a historical and very Florentine setting.

There’s a tongue-in-cheek irony in the animations: the brand’s founder Emilio looks on indulgently while models lean languidly against Florence’s most iconic monuments or pop out of the cathedral dome like girls out of birthday cakes.

For a limited time and while quantities last, Pucci is bundling a special gift with orders of a Pilot Episode outfit purchased through the brand’s online flagship emiliopucci.com.

The gift, a white T-shirt signed “Emilio Pucci”, is the metaphoric blank canvas that Massimo Giorgetti presented in his declaration of intent when signing with the brand this past March.