The Pilot Episode Collection

The exotic summers of Emilio Pucci in the reinterpretation of Massimo Giorgetti.

The Luxonomist. 31/12/2015

The minisite showcases Giorgetti’s new vision for the brand by spotlighting The Pilot Episode’s ready-to-wear and accessories designs in a sleek editorial layout. On the homepage, the Pucci monogram unlocks a whimsical, kaleidoscopic video collage that contextualizes the Pilot Episode in a historical and very Florentine setting.

Pilot 2
Emilio Pucci 3/4 Length Dress. Click to buy

There’s a tongue-in-cheek irony in the animations: the brand’s founder Emilio looks on indulgently while models lean languidly against Florence’s most iconic monuments or pop out of the cathedral dome like girls out of birthday cakes.

Pilot 3
Emilio Pucci Blouse. Click to buy

For a limited time and while quantities last, Pucci is bundling a special gift with orders of a Pilot Episode outfit purchased through the brand’s online flagship

Pilot 4
Emilio Pucci Knee Length Skirt and Top. Click to buy

The gift, a white T-shirt signed Emilio Pucci, is the metaphoric blank canvas that Massimo Giorgetti presented in his declaration of intent when signing with the brand this past March.

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