The Sting Launches UK Webshop

The Sting was inspired by the Sixties.

The Luxonomist. 25/02/2015
The Sting S/S 2015
The Sting S/S 2015
The Sting S/S 2015

Dutch-born multibrand fashion retailer The Sting has launched its first webshop in the UK. With over 70 sales points acrossThe Netherlands,GermanyandBelgium, The Sting now supports its twoLondonstores with a transactional website which ships across the country. Offering free returns and a money back guarantee, customers can also pick up orders placed online at the stores. Like the new webshop, both the flagship located at Piccadilly Circus and secondaryWestfield Stratfordstore, offer The Sting’s high-street collections which are constructed from over 20 in-house brands, each with its own style identity and hero items. Aimed at 18-29 year olds looking for fun, casual clothing, customers can find cool festival outfits, great party pieces or laid back but trend-led everyday wears. The Sting also offers a wide collection of denim and basics.

The Sting S/S 2015
The Sting S/S 2015

Modelled on the original site inThe Netherlands, the UK webshop features the signature red and white logo on an industrial grey background. Options on the homepage navigate to the men’s and women’s collections which are updated weekly with new lines, while a brand directory and creative look book imagery to help customers find their perfect looks.

Founded in 1982 inThe Netherlands, The Sting was inspired by the Sixties; boutiques, hippie culture, pop music and freedom. The brand name comes from the 1973 film ‘The Sting’ starringPaul NewmanandRobert Redford. Being funny, mischievous, cheeky and free are the values that The Sting live by. The Sting has become one of the biggest fashion retailers inThe Netherlandsand opened its first UK store in 2011. The flagship sits in the prime retail location where Piccadilly Circus meets Regent Street. The second store located inWestfield Stratford, opened just before the Olympics in 2012.

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