Are You Wearing Bomberg?

Launched at the Basel Fair 2014, BOLT-68 shortly became the major collection of BOMBERG with its patented bayonet system that turns your exclusive timepiece into a masculine pocket watch. Object of desire, the BOLT-68 collection will further produce unconventional and audacious designs for new products launched in 2015.

From the flashy colour of BOLT-68 NEON to the mad design of BOLT-68 SKULL BADASS, the collection will travel from Vegas to Macau with two timepieces inspired from the casino world, the BOLT-68 GAMBLER. The BOLT-68 SAMURAI gives you a taste of Asia, and incorporates the elegance of the Japanese culture, whereas BOLT-68 FALCON transports us straight into the middle of an ardent desert. All new BOLT-68 come with a medallion and a chain that have been sculpted as if they were a real piece of art.

BOMBERG is a newcomer to the World of Watches, first seeing the light of day in 2012 in Neuchâtel, the cradle of the Swiss watchmaking industry. But don’t let this fool you; the brand has big ambitions and a clear message: BOMBERG is different.

“Creativity is the ability to think outside the box” according to Rick De La Croix, Chairman of BOMBERG. His vision is to create and establish a longstanding watch brand with international exposure – creating a new uncontested market space rather than competing in an existing one; a brand that doesn’t focus on its potential competitors, but rather on the needs and desires of its target community, capturing demand as it happens.

Swiss made, strong, distinguished and unconventional, the collections reinterpret and completely overturn classic watchmaking rules to create unusual timepieces. The brand’s intention confirms its ability to reinvent the image in this industry. Through its quality and the particular attention given to every detail, the collections BOLT-68 and 1968 take the wrist watch to a new level opening up new horizons for its trend-setting wearer.