David Yurman also in Soho

David Yurman, America's fine jewelry and timepiece designer, will unveil its second New York City retail location in the heart of Soho today.

The Luxonomist. 28/11/2014
David Yurman New Soho Shop
David Yurman New Soho Shop . Click on the image for more information

One of the greastest thing of living in NYC and write this blog is to have amaizing stuff to talk about. For example, fist thing that you see when crossing Robert Kennedy Bridge from Queens to Manhattan is a huge white & black ad of Katie Moss wearing David Yurman jewelry.

David Yurman is a part of NYC. Always was, always will be. First store at Madison Avenue, and now the second is opening now at Soho. The most beautiful stuff in silver for a teenager like me made in USA, a very simple way to explaine why this designer is so famous between young people.

Conceived by The Yurmans in partnership with the company’s in-house design team, the 2,000-square-foot store is an expression of their approach to casual luxury, appreciation of craft and legacy as artists in Soho’s 1970s community. The boutique is located in the Soho-Cast Iron Historic District in a late nineteenth-century loft building known for its Richard Haas trompe l’oeil mural. The classical lines of the cast-iron facade beautifully frame the sculpted forms of David Yurman’s collections.

Kate Moss for David Yurman. Make clic to buy the ring

«I cut my teeth as a sculptor and an artist in this neighborhood – it truly is home for Sybil and me.  What was the epicenter of gallery culture in New York has since evolved into a vibrant, international destination. We’re thrilled to be a part of this community’s past, present and future», says Designer and CEO David Yurman.

Located blocks away from the company’s headquarters, the store will house two bronze angels created by David, life-size versions of his evocative direct-welded sculptures. The space will reflect The Yurmans’ aesthetic and inspirations with a wall of artifacts and sketches, live-edge wood surfaces, and artisanal metal finishes. Paintings by Sybil will be displayed throughout the space.

The boutique will carry David Yurman’s classic collections, including gold and sterling silver designs for women and men; timepieces; high jewelry; and the Wedding Collection. Recently launched collections will also be available, including the Venetian Quatrefoil Collection, Hampton Cable Collection, Cable Buckle Collection, and pieces from the Petite Pave Collection, as well as the  Forged Carbon, Frontier, Meteorite, and Modern Chevron collections for men. A selection of unique pieces created exclusively for the Soho boutique will also be available. David Yurman’s Soho boutique is located at 114 Prince Street, New York, NY 10012.

David Yurman timepieces. Make clic to buy them

David Yurman was founded in New York in 1980, and quickly became known as America’s leading fine jewelry and luxury timepiece designer for men, women, and children. The signature gold and silver designs; diamond, pearl, and gemstone jewelry; and Swiss-crafted timepieces are renowned for capturing the essence of relaxed American luxury. David Yurman collections are available at 32 retail locations throughout the United States, Canada, France and China, and at authorized fine jewelry and timepiece retailers worldwide.

So now, at Soho, if you visit NYC there is a bunch of new fantastic stores, Dior, Prada, David Yurman…


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